We’ve seen Kim Kardashian and her mini-me daughter sporting matching double braids, already the tumblr teenagers are on board; so it won’t be long until we’re all getting in on this hair trend.
It seems to be the more volume the better, although attempting a regular braid for me can be difficult. Thankfully I’ve come across a ‘how to’ piece on Bustle.com complete with a range of video tutorials taking me through the double braid.
You can watch the braid tutorial videos here: http://bit.ly/1U5bPS9
If you haven’t already heard of Glossier then you need to, they are definitely one to watch, move over every skincare brand you ever loved!!
For the last 6 years there has been a flurry of new online magazines and ecommences making the most of the digital era to supply us with what we need in the click of a button; from gossip to fashion to inspiration… Ok so we have seen the rise of a few new beauty brands tapping into the millennial age group. Charlotte Tilbury for example has really taken the UK by storm. With her beautifully branded cosmetics, she has a following of ‘darlings’ dropping Mac and other brands for her golden cased make-up essentials.
But I can’t honestly think of any skincare brand that has entered the market and targeted the younger digital generation with a fashionable approach.
Step in Glossier, your answer to fabulously fashionable skincare that looks way cooler than Topshop’s Instagram feed. I actually feel like I’m on a new fashion ecommerce website shopping for shoes not shopping for skincare. I love their social media presence; they have the kind of Instagram account that makes you want to randomly burst into a mood board making session.
So a bit of background, you might have heard of Into the Gloss, popular online blog/magazine who have the 411 on all things beauty, health and skin related. Into the Gloss founder Emily Weiss, started Glossier after the success of ITG prompted her to give the millennial girls something she knew they were missing. A cool new skincare brand that works and looks fab on the bathroom shelf.
She explains to BOF journalist Lauren Sherman the gap she saw in the market, “I love all my products and yet there has not been a brand that has come to define my generation…I want to think about what beauty means today in 2015.”
Of course I have my commitments to certain skincare brands (bioderma is my water elixir that I cannot live without for 24 hours) but this brand have brainwashed me, I’m loving it. Next step is for me to try it. Thankfully they are stocked at Net-A-Porter, so being based in London is no issue. I can’t wait…
Click here to shop Glossier Set of 3 Balm Dotcom for £30 on Net-A-Porter: http://bit.ly/1P667h7
It’s no coincidence Apple made their editorial debut of the new apple smart-watch via Vogue China last November!! Clever brands are realising how much of a market China has become.
This thirst for designer labels is not only exclusive to China but all of Asia; when I worked in Thailand and Singapore, I couldn’t believe the rate at which shopping malls and designer stores were popping up. It seemed there was a launch party every week!!
I was quite surprised to hear that Angelica Cheung, Editor-in-Chief of Vogue China, had a difficult time launching Vogue China 10 years ago. A lot of talent and brands were very short-sighted and uneducated about China’s potential. China makes up 29% of luxury market sales!!!
Although more brands are now savvy of China’s importance in the luxury industry I see it time and time again, they launch without really targeting their product properly to the culture and beauty ideals of the market they’re trying to enter.
The west is still imposing its beauty ideals on the east and it’s just as Cheung said, the chinese don’t understand this downbeat mod-adrodgynous style that the west so loves! What works for us doesn’t necessarily work for them!
For example, tattoos in certain parts of SEA are cool, other parts they are associated with thugs and are frowned upon, but here in Europe it’s trending to sell your products with tattoo adorned models.
Understand Asia, its varied religions, culture, history and heritage and you can sell well.
The chunky chain trend doesn’t seem to be dying off any time soon. Chanel even recently re-launched their Premiere watch, which was the brand’s first ever watch design launched back in 1987. The watch features a gold chain link bracelet. Fashionistas and celebs alike are mixing up their chunky fashion statements with buttoned up shirts and chic blazers, for that street feel, chunky necklaces are worn with baggy designer spoof t-shirts. To finish the look, fresh neutral toned make-up with a lip-popping colour of red adds understated glamour. The chunky jewellery is a standout feature so the idea of less is more works best. If your purse is a bit empty this month pick up a fabulously reasonable New Look silver chain choker, if you’re willing to spend a bit more however the Marc by Marc Jacobs Katie turnlock bracelet would make any outfit look super trendy. Topshop chunky curb chain choker is thick and doubled up for that extra sass.
Have you Chanel’s Premiere Watch advert? Chic Parisian women running around Paris with their beautiful Chanel watches keeping them on track. How I wish I was back in Paris running through its gorgeous streets.
Sky Ferreira is really gaining momentum at the moment. After the release of her EP Ghost back in October, She seems to be everywhere I turn. Pitchfork reviewed her as; “It’s official: she’s the year’s next big latent potential”.
So reading up about this girl, I find out that she had a bit of a fail start in the industry but by cleverly using the contacts she had made and nurturing her look, she’s made it back for another stab at it – and I believe this time around she’ll make it. She’s obviously a very clued up girl and like many young singers these days isn’t just marketing herself as a singer. She appears on all social media platforms and is continuously becoming more and more involved in the fashion scene, recently landing the model/muse role with Saint Laurent.
I absolutely fell in love with her I saw the Saint Laurent Pre-Fall13 collection shoot shot by Hedi Slimane. Her girly, grundgy style is so up my street and she brings this edge to the Saint Laurent Collection.
The songs on her EP are all a complete mix of music styles, but apparently this was the aim – she wanted the EP to be a sort of collection of songs – I love this idea; rather than having a message to present – her EP is about her sense of musical taste, showing her versatility. There’s more to come from this girl and I bet she’s going to be hot topic this year.
She is currently touring the UK and the USA; for dates and venue information click here.
My favourites songs:
My little sister got me the movie Clueless on dvd this Christmas. I screamed when I opened the present – it was my favourite movie back in the 90s and still is. I’d been wanting my own copy for so long.
So to my surprise during my daily blog browsing I saw that Wildfox Couture founder Kimberley Gordon had put up the new SS13 look book on her blog; for the SS13 look book the Wildfox team were inspired by the movie Clueless.
For those who don’t know so much about Wildfox; Wildfox Couture was setup in 2007 by childhood friends Kimberley Gordon and Emily Faulstich – it has had huge success and in my opinion this is due to their incredible creative talent in presenting their brand. Each look book is deliciously fabulous.
This has to be one of my favourite Wildfox shoots. Check it out…
All image rights go to Wildfox Couture
Photography by Mark Hunter
Editing by Kimberley Gordon
Styling by Kimberley Gordon, Meredith Leyerzaph & Emily Siegs
Executive Producer Jimmy Sommers
Ps. Blogger Haleigh of makingmagique.com, whom I have been assisting these past few months, has recently posted an interview with Wildfox founder Emily Faulstich, with whom she is very good friends with. It’s a good read and as usual Haleigh posts some gorgeous photos – Haleigh interviews Emily Faulstich
So in love with Jerrry Hall at the moment. Such a Texas beauty…
Gradually between my numerous jobs I am scurrying away trying to get this blog into shape. I’ve been emailing illustrator Amy Bridges for the last few months concerning a wallpaper for the background of my blog. Amazingly Amy has cleared some time this Christmas to illustrate my ideas. I’ve just sent her the mood board so watch out for the wallpaper in a weeks’ time. In the meantime check out Amy’s work on her blog – her illustrations are so cute.
Just before the Summer holidays I styled a shoot with my good friend and make-up artist Charlotte Hughes. We managed to bag an amazing location – No. 11 Cadogan Gardens, which was once an old Gentleman’s club. Joining us we had beautiful Australia model Tahlia, fresh on the book at Next Models and photographer Hannah Hillier, who is definitely a rising star. The whole shoot came about after Charlotte proposed the idea to me. After studying gangster movies in depth for another project she was doing, Charlotte asked me if I wanted to collaborate with her on a fashion shoot with the same theme. As well as her make-up skills Charlotte has a lot of creative vision and the initial ideas were exciting. After many coffee meetings and mood-board compilations we both had the same ideas in mind. A gangster’s girl was what we wanted to portray in our editorial photo-shoot. With many calls and emails I managed to borrow clothes from some amazing designers – some unknown, but whom I’m sure will be making their mark in seasons to come.
Take a look at some our mood board images and behind the scenes shots. I’m currently in negotiations with press to publish so watch this space – and I’ll keep you posted.
Maquillage et Direction Creative Charlotte Hughes
Photos Hannah Hillier
Realisation Louisa Kilburn
Mannequin Tahlia, Next Models