Simone Rocha, daughter of John Rocha, has only been showing solo for a few seasons after first showing with Fashion East. Grabbing the spot light with her strong, feminine collections this young designer of 26 has been the chou chou of the fashion world for the last few years. Her AW13 collection is surprising light coloured for a winter collection and very pink. The forms, texture and attention to detail are what make her collections so popular.
Moschino Cheap & Chic, Moschino’s playful younger sister, is always fun and adventurous. Creative director Rosella Jardini, always shows the brand’s younger label during London’s Fashion Week as she believes London is at the forefront of young, playful fashion, which I definitely second.
For the young fashion savvy girl on a budget and on the look out for something silly yet feminine Moschino Cheap and Chic’s latest collection is nice and bright to blow those winter blues away – although admittedly we have to wait until next winter to wear!!
Always on the edge of tacky, we see lots of garish colours, lots of leopard print, graffiti prints and 80s inspired shapes, dropped waists and dresses with peter-pan collars and exaggerated pussy bows.
Love Moschino Cheap and Chic for a bit of feminine fun.
So my London Fashion Week Round-up AW13 must start with Orla Kiely’s presentation. The way she approached the presentation format was something I hadn’t seen before, like stumbling across a 50s movie set in action, except the beautiful mannequins were in constant rotation. The set had been designed to look like a 1950s style office with models posing as the office secretaries. Orla Kiely, renowned for her 50s style and patterns, has produced a beautifully, wearable collection for AW13/14. Yes it may not so “fashion forward”, but what Kiely does best is her graphic patterns and kitsch sweetness. This women’s brand keeps going from strength to strength as buyers can’t get enough of her. Sweet collection.