How funny I wrote an article over a year ago about Social Ecommerce and look what launched last month; The Net Set, Net-a-Porter’s first social shopping network!

I’ve been a bit busy to get to the laptop the last few weeks so I know this is old news by now but I still wanted to touch on the subject.

Having worked for the last 3 years with various fashion and lifestyle tech start-ups, you come to realise that we are teetering on the edge of a digital Ecommerce transformation. With apps helping you buy the things you like on Instagram and wearable tech becoming a norm, I give it another 2-3 years until the way we shop online does another 360 and we are completely shopping through apps on our smartphones.

Cleverly done, you have to be invited by The Net Set to join the exclusive shopping app, once in the clique with app at the ready, you are set forth to enter a world of fast fashion.

You can browse, admire, shop and be inspired, think Instagram with a shopping cart, without the pushy sponsored posts and #likesforlikes kind of crowd!

If you haven’t joined the clique then you can request your invitation here: