How funny I wrote an article over a year ago about Social Ecommerce and look what launched last month; The Net Set, Net-a-Porter’s first social shopping network!

I’ve been a bit busy to get to the laptop the last few weeks so I know this is old news by now but I still wanted to touch on the subject.

Having worked for the last 3 years with various fashion and lifestyle tech start-ups, you come to realise that we are teetering on the edge of a digital Ecommerce transformation. With apps helping you buy the things you like on Instagram and wearable tech becoming a norm, I give it another 2-3 years until the way we shop online does another 360 and we are completely shopping through apps on our smartphones.

Cleverly done, you have to be invited by The Net Set to join the exclusive shopping app, once in the clique with app at the ready, you are set forth to enter a world of fast fashion.

You can browse, admire, shop and be inspired, think Instagram with a shopping cart, without the pushy sponsored posts and #likesforlikes kind of crowd!

If you haven’t joined the clique then you can request your invitation here: 




All I want for Christmas is….

wishlist moodboard

  1. Red Cashmere Gloves, £75 DUFFY at
  2. DIY Sparkle Crown, £95 Natalie Ann Moran
  3. Yves Saint Laurent Touche Eclat, £22.50 at John Lewis
  4. Kusmi Tea, 12.65€ Kusmi Tea Paris
  5. WAH Nail Art book, £9.99 at WAH Nails
  6. Wildfox Cropped Sweater, £157 Wildfox
  7. Maria Francesca Pepe Swarovski crystal and pearl ring, £120 Maria Francesca Pepe
  8. Anna Karenina by Leo Tolstoy, £7.27 at Amazon
  9. Petrol Leather Boots Topshop Unique, £120 Topshop
  10. Clueless on DVD, £3.00 at HMV
  11. Dior Massai Red Nail Varnish, £18 at Selfridges
  12. Christian Lacroix Notebook, £9.95 at Liberty London